Apple has a new Reservation Pass Service, which is described as a virtual queue, allowing Apple employees to manage crowds, or stockpiles more efficiently on hectic launch days. The system tracks customer line position, and syncs with a store’s inventory to make sure that there are enough devices in stock.
Apple is looking to utilize a new reservation system, which is for customers lined up outside of its retail stores for the iPhone 6. The company has been handing out training materials to employees for the new system, which is called “Reservation Pass.” Reservation Pass is described as a virtual queue of sorts, allowing Apple employees to manage crowds and stockpiles more efficiently on hectic launch days. The system tracks customer line position, and syncs with a store’s inventory to make sure there are enough devices in stock, so they won’t run-out at a bad time.
In the past, customers who lined up for a new product, were given paper cards, which were basically stating that the exact product configuration they wished to purchase, was available. These cards helped stores keep tabs on product quantities, and reassured customers that they were not consuming, or wasting time, while waiting in line only to find out the product they wanted, was sold out.
If you have ever stood in a line at an Apple Store, which was for a major product launch or anything, you know that their employees typically issue paper cards with model, and color information to each customer, which is prior to the store opening. This ensured customers that they would receive their product, and that they would or shouldn’t be leaving empty-handed.
The new system will streamline the process, as well as add a few benefits. Customers will receive their digital reservation cards via SMS or email, and can actually leave the line, and come back later that day to make their purchase.
Both the iPhone 6, and iPhone 6 Plus, will be available for pre-order starting this Friday, and available for purchase in stores on September 19th. Both handsets are available in 16GB, 64GB and 128GB capacities, and prices start at $198.99 and $298.99 respectively, with a two-year carrier contract.
One of the good factors behind this new system is that, it affords customers the opportunity to take care of unforeseen issues, before coming into the store. For example, customers can get their digital iPhone 6 reservation, and then leave line, to go pay a carrier bill or sort out any discounts. This might or should help ease launch day anxiety, among customers, and help Apple stores better manage available inventory.
As a reminder, since the iPhone 6 is approaching ever so quickly, it will be available for pre-order the beginning of Friday, September 12th, and will be available for purchase on Friday, September 19th.