Francis Le will be forming a mock queue outside Apple’s Sydney CBD store on Thursday alongside the crowds for the imminent release of the iPhone 5.
Le stated that he and and a group of supporters will “line up on the opposite side of the store pretending to need food to highlight the “folly of consumerism”.
It’s so people can see how messed up some aspects of our consumer society are. Some people queue for food, some people queue for water and safety.
And then on the other side we’ve got people queuing up for a product that really is one in a long line of things that people don’t really need.
The technology’s great but it’s more the societal forces that has people continually consuming and people upgrading their phones every 12, 24 months because they’re wired to do so by marketing and peer pressure.
Le said he would launch his own initiative, Giving Up for Good, tomorrow, which is a group that promotes charity over consumption.