Apple took its 16-member industrial design team to London to commemorate its very prestigious award.
Apple received the reward of best brand and best design studio from British Education Charity D&AD. The reward celebrates the best of the best in design and advertising in the last fifty years. In response to the prestigious reward, Apple flew its entire industrial design team to London for the chance to accept the reward and have a photo taken.
Apple has never sent its core design team to an awards ceremony in the past, and the entire team seemed elated to be there. Apple was both most awarded brand and design studio, and was the only company there that was awarded two awards. Collett Dickenson Pearce & Partners collected the award for The Best Advertising Adgency.
Below you’ll find two video saying a few words about each award.