Friday saw hundreds of eager consumers lining up for the iPhone 5, with some even staying outside the store in Regent Street Apple store since two Thursdays ago.
Click on the image below to see the queue.
The Guardian reports:
A total of 1,297 people were queueing as the doors opened at 8.01am, according to researchers from 63336, a question-and-answer service that has monitored the queues for Apple launches over the past few years.
That beats the previous record, also set by Apple, with the iPhone 4S in October 2011, when 778 people were queueing as the doors opened.
It wasn’t only London. As many as 1,000 people were waiting outside the Apple Store in the Bluewater shopping centre in Kent, some having arrived at 2am to create the biggest queue ever seen there. The store opened at 8am, two hours earlier than normal.
Robert Goodman, Bluewater’s general manager, said: “That today has created a new record in terms of the number of people is a testament to both the unique appeal of the Apple brand and Bluewater’s reputation as the place to buy the latest and greatest products.”