Apple has teamed up with the World Wildlife Fund (WWF) to donate sales of select apps to help focus on environmental issues. The new project kicked off Thursday and will continue until April 24.
The company has rolled out “Apps For The Earth”, in the App Store for 10 days in honor of Earth Day. For those 10 days Apple will feature 27 apps, which includes Angry Birds 2, Hearthston, Star Wars: Galaxy of Heroes, SimCity BuildIt, and Jurassic World: The Game. Each of the featured apps have added new environmental content for Earth Day.
For every in-app or paid app purchased, Apple will donate 100 percent of the proceeds to the World Wildlife Fund, to help it advance its climate and environmental initiatives.
Apple’s vice president of Environment, Policy and Social Initiatives and former head of the U.S. Environment Protection Agency (EPA) Lisa Jackson announced that Apple’s green initiative isn’t limited to just the App Store, the green leaf on the Apple logo will turn green at 132 stores and the featured Apps For Earth will run on every device on display in Apple retail Stores.
Apple has been launching a series of green initiatives. Late last year Apple announced new solar energy plans in China, and most recently Apple removed its iconic plastic drawstring bags from its Apple Stores for new bags that are made out of 80 percent recycled materials, which started April 15. The company also announced back in March that 93 percent of the company’s global facilities are now powered by renewable energy.
The program started April 14 and will run through April 24. You can check out some of the changes and featured apps in App Store today.
photo credit: Mashable composite/Apple