
Apple’s iPhone 5 may be breaking sales records, but they are still falling short of analysts’ expectations. This is in part due to shortages in the supply of the phone. Foxconn may have an answer to why.
Hon Hai Precision Industry Co., whose trade name is Foxconn Technology Group is based in Taiwan and has factories all across China. They assemble many Apple products including the new iPhone. This is an unnamed company executive’s take on the shortage.
The iPhone 5 is the most difficult device that Foxconn has ever assembled. To make it light and thin, the design is very complicated. It takes time to learn how to make this new device. Practice makes perfect. Our productivity has been improving day by day.
The executive goes on to say that Hon Hai has taken steps to improve its productivity and address scratches on the metal casings that have been reported by consumers. They have recently implemented new quality assurance checks to reduce the chance of damage. He also noted that the new coating material is more susceptible to scratching.
[via Wall Street Journal]