Apple Chief Design Jony Ive Says Constant Use Of The iPhone Is “Misuse”

In a world with FaceBook, Twitter, Instagram etc. people have become glued to their smartphones to keep up with the latest news, messages and sports events. In a recent interview with Apple’s Jony Ive, he talks about the misuse of the iPhone and how long it took to create the iPhone X.

Have you ever wondered how long it took for Apple to make the iPhone X? Apple design chief Jony Ive has revealed that it took years for Apple to get the one-of-a-kind iPhone ready for consumers.

Ive explained during an interview at the New Yorker’s Teckfest, that his team at Apple worked on the concept for the iPhone X for the last five years. His company had many prototypes of what a smartphone with a display that almost covered the entire front panel and a facial scanner would look like. Here’s a portion of what Fortune reported on regarding this matter…

“For 99% of the time, it didn’t work for us,” Ive said of the iPhone X prototype processor, according to the India Times, which earlier reported on his comments. “For the vast majority of the development cycle, all we had were things that failed. By definition, if they didn’t fail halfway through, then we’d be done.”

After working out those kinks, Apple ultimately unveiled the iPhone X at its last month iPhone launch event.

During the interview, Ive was asked how the iPhone has changed the world, he replied, “Like any tool, you can see there’s wonderful use and then there’s misuse,” When he was asked to clarify what he considers “misues” of the iPhone, he replied, “Perhaps, constant use.” Ive’s answer is similar to Apple CEO Tim Cook perception of smartphones used as a tool of “bad social behavior, like distractedness and children who stare for too long into a screen.”

According to a survey by Pew Research conducted in 2014, 46 percent of smartphone owners in the United States said they “couldn’t live without it.” Another survey found that 77 percent of Americans have a hard time trying not to check their email, messages and current event on their phone.

As for the company’s future plans, Ive hinted that future products will have “opportunities (that) are extraordinary” thanks to their new processor technologies with high power and small designs.