Apple has opened the doors to its Michigan Avenue Chicago store this past Friday. The latest Apple Store is said to be a gathering place for the local community and host several year-round events such as the program Today at Apple.
The new riverfront store will host “The Chicago Series” all month-long which will give customers the tools they need learn or improve their coding, app design or photography.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
The store features a floor-to-ceiling glass structure, two granite staircases, and an outdoor courtyard, which is open to the public.
“Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city,” said Jony Ive, Apple’s chief design officer. “It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.”
Apple CEO Tim Cook said that the Chicago store is all about “human connection” rather than “selling.” If you’re in the area, be sure to check out the new Apple Store Monday-Saturday 9am-9pm or Sunday 10am-7pm.
Source/Photo Credit: Apple