iPhone, iPad Dominated Black Friday’s Mobile Shopping

Black Friday is over and at the top of the sales heap in shopping from a mobile device is the iPad.

Lines were shorter this Black Friday, but sales were up.  More and more shopping is being done online even on the busiest shopping day of the year. According to IBM’s Digital Analytics Benchmark, online sales were up 20.7% over last year. 24% of the people who shopped online did so from a mobile device.

IBM was nice enough to create this huge inforgraphic on the topic. Enjoy.


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