Check Out Apple’s Latest iPhone X Ad Featuring Portrait Lighting

The Cupertino-based company has released another ad over the weekend that focuses on the iPhone X ability to take selfies to a whole new level.

The new ad Apple posted on its YouTube channel is 38 seconds long and shows a collection of  selfies taken by iPhone X owners while a poetry by Muhammad Ali is being read.

Why does Apple feel its iPhone X take the best selfies? The front-facing TrueDepth lens system and Portrait Lighting effects has the ability to add a professional and creative look to ever photo. Apple added new features to the iPhone X camera so users have a variety of options to choose from when editing their photos. For the past few ads, Apple has been highlighting the front-facing camera on the iPhone and all its cools effects.

If you’re interested in watch Apple’s latest ad, be sure to click the video up above.