According to the latest report, KGI Securities analyst Ming-Chi Kuo has stated that the iPhone X hasn’t performed as well in the market as the company had hoped.
It seems Apple had high expectations for its most recent flagship, but the stats have been against this iPhone from the very beginning. Report states that if the sales don’t meet expectations by the summer of 2018, Apple will retire its flagship iPhone by the end of the summer.
Many believe the price tag was the top-notch for not going over the expected sale mark, while according to a survey by the research firm Cowen, some believe the design was the biggest factor in not selling well, especially in China. Even though the iPhone X has a much larger screen, the notch gives the user the impression that the screen area is less.
If what has been predicted about the iPhone X going into retirement this year, this will be the first time Apple has ever ended the lifespan of one device before a new product launched.
Moving on, reports also state that Apple will concentrate on its top three 2018 smartphones for the first quarter of 2018, which are the iPhone X, iPhone 8, and the iPhone 8 Plus. KGI predicts at least a 5% growth rate from these devices will generate in the first quarter. Lastly, the iPhone X still might do well this year, because it will become a limited edition and it is the 10th Anniversary iPhone, many may want to get their hands on one soon, so the sales market still may fare well for Apple in the end.