Apple’s HomePod Sells Have Been Disappointing, Here’s Why

Apparently, Apple’s HomePod isn’t selling as well as the company had hoped, reports are popping up that the smart speaker has had a slow and lackluster start.

Last September, Apple unveiled its own smart speaker that focused on delivering incredible audio. The device was scheduled to launch during the holiday season but was delayed to January. This is one of the few reasons people believe the HomePod has had poor sells.

“The device missed its December release date, meaning the HomePod wasn’t available during the pivotal holiday shopping season when smart speakers were among the most sought-after products.”

Even though Apple released the device as a smart speaker with great sound quality, it failed to keep up with its competitors such as Google Home and Echo in the personal assistant functions.

“Veteran Apple analyst Shannon Cross says consumers assumed the HomePod would be able to do many of things the Echo and Google Home can do—answering questions, ordering pizzas and much more. Instead the HomePod is mostly limited to playing tunes from Apple Music, controlling a limited number of Apple-optimized smart home appliances and sending messages through an iPhone.”

Another factor that hurt the HomePod sales was the device’s hefty price tag, while most smart speakers are around $150, the HomePod is a whopping $350.

Since the HomePod sells aren’t looking too good, Apple has lowered its forecasts and cut some of its orders with one of its manufactures that build the HomePod. Rumor has it that Apple might release a $150 HomePod later this year to attract more customers. We’ll have to see whether or not Apple will cut the price and offer users a more intelligent assistant.

Source: Bloomberg