The trademark banhammer has dropped and dropped hard on Apple regarding their use of the ‘iPhone’ name in Brazil.
According to CBS News the BBC gathered up the story from an official ruling made by the Institute of Industry Property (INPI), which is the ruling body in the country regarding trademark licensing.
Brazilian electronics giant Gradiente won out in favor of the iPhone trademark over Apple, who has been battling to control the trademark in South America for years. BBC reports that Apple will appeal the ruling to the INPI.
According to CNET Gradiente responded to Apple’s attempt to appeal the ruling, saying…
“We’re open to a dialogue for anything, anytime… we’re not radicals.”