Penguin Deals with EU Regulators, Ends e-book Deal With Apple


After a year and half long antitrust investigation by the EU, Penguin offers to end their deal with Apple over e-book pricing.Penguin books has offered to end their deal with Apple which kept rival booksellers from selling e-books at a lower price point than Apple for five years. The deal made with the EU will allow retailer to set prices and discounts for two year. This is the same with the other publishers that have settled with the Commission. Penguin is the last publisher  still negotiating with the European Commission. Apple and the other publishers reached a settlement in December.

In December of 2011, the Commission began looking into allegations of illegal agreements between Apple and a number of book publishers: Hachette Livre, Penguin, Harper Collins, Simon & Schuster and Verlagsgruppe Georg von Holzbrinck.

None of the parties have been implicated in any wrongdoing and no fines have been levied. Probably due to the eventual co-operation and change from an agency model pricing to something more akin to Amazon’s wholesale model.